What do you do when your product has the most recognisable scent in the world? You bottle it. KFC’s No.11 Eau de Colonel was created by a world renowned high-end perfumier, based on the unforgettable aroma of KFC. On Valentine’s Day we released the secret with a TV and OOH campaign, directing people to our microsite where they could win one of the exclusive bottles. It was so successful, Wendy’s even did a parody ad of our perfume parody ad.