More work
Want to see more? Here’s a few examples of some other fun ideas I’ve made.
We brought back the iconic Double Down with OOH that seamlessly blended English and Korean, while perfectly matching the Original and new Korean BBQ Double Down imagery.
Of course, we created a fun teaser and some epic visuals to go along with it.
To show encouragement for the New Zealand athletes competing at the biggest games on earth, we bubble-wrapped Rebel Sport’s #1 Fan mascot, stuck a bag tag on him and sent our support all the way over to Paris.
To celebrate the return of a cult classic, we borrowed a digital placement normally reserved for the live weather temperature - and instead showed the actual temperature of freshly-cooked, Hot & Spicy chicken.
We took the classic ‘taste test’ and turned it into a trust test instead - proving to food businesses that when it comes to choosing where to eat, trust is one of the most important ingredients.
When Don Smallgoods’ eastern-european character Don became dated and a little un-PC, we called out to all Australians named Don - choosing three deserving new SpokesDons who each got their own TVC and a series of billboards around the country.
We launched Taco Bell into the New Zealand market with a mouth-watering product description that doubled as a tagline, which we turned into a song about how bloody good Taco Bell is.
We showed that Super Rugby and KFC are a winning match with this Super Delivery ad for KFC’s sponsorship of the 2024 season.
We showed that Vegemite doesn’t just ‘taste like Australia’, it tastes like the best moments of one of the biggest festivals of sport on the Aussie calendar.
We made a whole lotta retail ads for KFC’s price and LTO layers.
We created a brand platform for Apia Insurance showing that experience is something to be valued.
We created a new platform for Rebel Sport, showing that when it comes to sport, ‘It all starts here’.
We created a trojan shoe, partnering with Volley to hide an important message within a streetwear ad.
