You’ve heard of FOMO, but what about FOMU? FOMU (the Fear of ‘Mucking’ Up) is the quiver in your hand as you put paint roller to wall. The indecision in the face of a thousand colour swatches. The all-consuming thought that if something can go wrong with a painting job, it probably will. This campaign called on first-time painters to fight the FOMU, and get started with British Paints.

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