Writing isn’t just my bread and butter - it’s my jam, too. So here’s a few examples of headlines and some other fun ideas I’ve made.

I wrote some topical headlines for Vegemite’s sponsorship of the Australian Open.

I created the world’s largest pop-up book, bringing to life the key filming locations of ‘The Hobbit: The Desolation of Smaug’ so that stars, media and fans could be transported to NZ without leaving LA.

I created a trojan shoe, partnering with Volley to hide an important message within a streetwear ad.

I wrote a magazine ad that celebrated the Porsche 911 winning car of the year 2016, while also making a jab at Donald Trump’s unexpected presidency.

I made a print ad that folded in, MAD-style, to reveal a secret message for new graduates wanting to get into the industry.

I created an integrated campaign for Seafolly that was all about owning your folly.