The Wintervention

Winter sucks. It’s cold, it’s rainy, and everyone around you goes into hibernation. Enter the Wintervention. We took the coldest town in Australia - Waratah, Tasmania - to Australia’s hottest destination, the Gold Coast. But there was just one catch - the whole town had to drop what they were doing and come with us, then and there. It made for some heart-warming telly and a huge uptick in winter sales for Accor.

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