At the height of Covid, New Zealanders had to self-isolate for up to 28 days at a time. Unfortunately, most didn’t have the gear they needed to maintain their fitness at home. Luckily Rebel Sport, NZ’s largest sporting goods store, had their backs. We created a series of ads that poked fun at some of the more creative attempts at home workouts, while offering a simple solution - an online store full of home workout gear that could be delivered at the click of a button.